How Rolex Controls All Aspects of Watchmaking

Rolex is one of the very few watchmakers in the world that make all components in-house, including the gold and metal used in their timepieces. The brand has its own gold refinery and can make alloys that cannot be copied by others.

Rolex makes everything in the movements in-house and assembles them. Rolex Malaysia designs, creates, and assembles all their watches using custom-built machines. Rolex watches are a work of art. All gold versions of the brand’s Submariner and GMT debuted as did ruby and diamond dials and bezels. Since Rolex watches are highly in demand, the majority of models hold their value well and others continue to grow in value.